According to Variety, Sonos and Ikea are aiming to introduce their smart speakers in August of which they recently released the promotional video. The partnership, announced in 2017, was an attempt to find seamless ways to integrate Sonos products into Ikea furniture and to reduce the cost of entry into built-in home systems. The actual targeted result with the cooperation was to keep "music and sound" at home by staying in harmony with software such as Amazon Alexa and Google Assistant. Sonos also announced that Ikea will be compatible with Tradfri, which is known as a smart device range. In addition, we must say that Sonos' partnership with the furniture integrated with Ikea is not the only initiative of sonos for integrated speakers. In August, Sonos announced that it is collaborating with the sound company Sonance to create outdoor, ceiling and in-wall "architectural speakers" designed to work with Amp.